This clip shines a light on a major missed opportunity: the absence of strong brand positioning and emotional resonance in healthcare. Kathleen challenges organizations to go beyond compliance and cost and instead create real identity and trust with their members.
In the full episode of Inspiring Women with Laurie McGraw, Kathleen unpacks the intersection of branding, behavioral science, and consumer engagement—and how she’s helping major health plans evolve from anonymous entities into trusted, purpose-driven brands.
Listen to this week's episode now.
This episode of Inspiring Women with Laurie McGraw was recorded at the WBL Summit, a leadership, networking, and professional development conference for WBL members that takes place each spring.
WBL is a network of 1500+ senior executive women in healthcare who convene to share ideas, make valuable connections, and solve business challenges. WBL’s mission is to connect and support our members in advancing their careers and impact on our industry.
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