While maternity stores shutter and birth rates plummet, Tammy Sun spotted a paradox that would reshape an industry. Women over 40, once considered past prime fertility years, now represent the only growing demographic of mothers. Not despite modern life's complexities. Because of them.
"We are seeing these really long trend, important sort of tectonic changes in how people conceive of family."
The word "tectonic" carries weight here. These aren't fashion trends or temporary shifts. They're foundational realignments in human behavior, as permanent as geological formations. Women building careers first. Couples waiting for financial stability. Same-sex families creating new pathways to parenthood.
Sun recognized that infertility wasn't just a medical condition anymore. It had become a demographic destiny. More communities. More families. More need for intervention before crisis strikes.
"Empowering and educating people much sooner than the time that they get to the fertility clinic."
The insight that built a global company wasn't about treating infertility better. It was about recognizing that by the time most couples sought help, they'd already lost years to ignorance and stigma. Sun's revolution began with a simple question: What if we started the conversation before the crisis?
The answer operates in 170 countries now.
Listen to this week's episode now - https://taplink.cc/inspiringwomen
Recorded at Nashville Healthcare Sessions 2025 hosted by the Nashville Health Care Council
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