"If you skip the important step of bringing people along, I won't say you'll fail, but it will definitely be more painful than it has to be."
This is why Kristi's first hire as CEO of Confluent Health wasn't a CFO or COO. It was a leader for internal communications. Because with a dispersed workforce across the country trying to execute change, keeping people aligned, updated, excited, involved, and engaged isn't a nice-to-have. It's the infrastructure that determines whether transformation happens smoothly or becomes unnecessarily brutal.
The lesson isn't that you need better stakeholder management. It's that communication infrastructure deserves the same strategic priority as your operational and financial infrastructure. Especially when you're moving fast. Especially when the path forward seems obvious to you. That's precisely when systematic stakeholder engagement matters most.
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