Name: What Healthcare Can Learn From…Cereal Marketing?
Uploaded: 2025-05-13T13:45:01.000Z
Duration: 14
Description: Kathleen Ellmore spent years mastering behavioral science at brands like Procter & Gamble and General Mills—getting people to eat when they weren’t hungry and...

Kathleen Ellmore spent years mastering behavioral science at brands like Procter & Gamble and General Mills—getting people to eat when they weren’t hungry and buy things they didn’t need. So when she stepped into healthcare, she asked the obvious-but-overlooked question: Why aren’t we using those same strategies to actually improve people’s health?

In this episode of Inspiring Women, Kathleen breaks down how she’s using behavioral science, personalization, and AI to help the nation’s largest health plans earn trust—and drive real results.

Check out the full conversation with Laurie McGraw to learn how Kathleen is reshaping healthcare from the inside out.

This episode of Inspiring Women with Laurie McGraw was recorded at the WBL Summit, a leadership, networking, and professional development conference for WBL members that takes place each spring.

WBL is a network of 1500+ senior executive women in healthcare who convene to share ideas, make valuable connections, and solve business challenges. WBL’s mission is to connect and support our members in advancing their careers and impact on our industry.

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