Noting how innovation projects can sometimes get siloed in arcane corners of the business Bodine flexed those community organizer muscles to help bring together the Immersive Lab, an internal brain trust where experts across Salesforce can collaborate to support their client base and help guide their first steps into the metaverse.
Bodine tells Nathan C, that businesses large and small are interested in and exploring augmented reality (AR) and virtual reality (VR) tools—but they don’t always know how to apply the available technologies to their actual business needs. This is where solutions experts like Bodine can be so impactful, helping teams understand what XR tech can do today and then mapping these capabilities back to business and brand goals.
The future is now, “We’re at the beginning of some huge and impactful,” Bodine encourages. It’s time for brands big and small to start flexing their spatial and immersive muscles by starting building for the next era of computing. You know at The AR Minute this is a position we’re glad to support and promote.

