As an AR strategist Valerie has worked with businesses small and large to help them build and grow successful plans for using augmented reality at work. Her experience has shown that success in AR requires a “full business” approach, implementing XR tools for daily use, like SAP or other enterprise business systems.
Rather than testing pilot programs in a limited, innovation corner of the organization, Riffaud Cangelosi advises teams to start from the use-cases that solve core business problems and helps them integrate these new workflows and data streams into their daily work—from the floor staff to the finance team.
When whole teams see that these tools impact their work and their bottom line, daily, that’s when adoption and XR transformation really takes off. You know this is a conversation that Nathan C can’t get enough of and is happening all the time in the halls and happy hours at AWE events.
And while use cases abound for business AR, the hardware market for specialized AR glasses still lags behind the focus and diversity we’ve seen in the virtual reality (VR) headset space. The needs of a museum visitor and a warehouse employee are quite different when it comes to AR glasses and Riffaud Cangelosi dreams for a day when she can choose the right device for the task from a wall of AR glasses.
If XR is the next user interface for computing, could we soon be swapping glasses for different applications the same way we bounce between phones, game systems, tablets, and PCs?
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Since 2010, over 5,000 XR companies and 60,000 professionals have come together at AWE events to learn from the brightest industry minds, to experience cutting-edge technologies first-hand, to challenge each other with crucial conversations, and to build the connections that drive a diverse and vibrant community and ecosystem.
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The AR Minute brings you into the conversation with the people building the metaverse—discussing the real work and challenges of innovative technologies, rather than focusing on the technical specs and future hype.

